TAG Heuer x Hanna
The Concept
TAG Heuer and Porsche share a distinctive DNA both being driven by time, design and precision. In this series of paintings that unique connection is expressed through art. For me as a trained industrial designer a great product is characterized by addressing a variety of senses at once. The looks, the haptics and the mechanical sounds – both TAG Heuer watches and Porsche sports cars are a prime example for me how an everyday object is turned into so much more through emotions.
Inspired by Racing
The universe of TAG Heuer inspires me in many ways. It’s the combination of craftsmanship and design which creates timeless pieces that accompany its owner over a long time and probably a lifetime. Besides that I find the rich history of the brand fascinating. The strong connection of TAG Heuer and the world of motorsport and racing matches with my interests.